Simona Vignoli means "fashion" : the collections are always in vogue in materials, colours and design; they are firmly searching for innovative and original making techniques.

We call the mood of Simona Vignoli as " relaxed glamour". It means a fancy taste, easy shapes, garments that fit perfectly women who like to play with their clothes even if they don't want to give up their comfort.

Simona Vignoli is made for people who are bored of the designer diktats, for women that love to stuff their wardrobe in a personal and creative way.

Sally New York is "modern sexy", it aims to dress women who have got a young taste and sensibility, women that long to be attractive and seductive.

The brand is 100% designed and produced in Italy: New York is only to claim how it is a melting pot of ideas, suggestions, interactions.

The identity of the collection is to be feminine and full of personality, through its exclusive ink-jet printing, rich embroideries, fashion colours, roomy and comfortable shapes.